The core of Axis Research is a rigorous, uncompromising methodology that lets the data guide the way to smart, effective strategies – all built on hard science. With quantitative and qualitative solutions, Axis specializes in brand and reputation management, campaign strategies, identifying key audiences, and voter communication and messaging.
We aren’t limited to one methodology, a single research strategy, or the same bag of tricks. With our experience and background, we will custom-build the perfect research plan for your budget and needs.
Using the precision of science, Axis filters through all the noise and distraction to set a trusted path forward. We make sure you get it right—the first time. You won’t wonder what reactions will be to your message or your campaign – you’ll have hard data telling you exactly how you’ll be received and an approach to maximize impact.
Whether it’s a ballot initiative, building a reputation campaign, generating support for new policy or new development, or even election to the highest office in the land, we’ve done it and know how to achieve success. Our experience includes taking on tough issues for a variety of top tier clients, including 2 of the Fortune 5 and 3 presidential campaigns.
Won election in a state with a 20 point party disadvantage.
Defeated a statewide ballot initiative in California that started with nearly 70% approval.
Improved the reputation of a large retail company following misleading attacks by organized labor.
Provide nightly data to multiple companies for monitoring and managing reputational challenges.
Conducted extensive message testing with the broader public, and key audiences, to ensure a new product roll-out that won market share and industry awards.
Created a system to monitor international impacts on a global brand in the United States and abroad.
Rebuilt the country’s trust in a major product supplier after an accident that garnered nationwide headlines.
Provided data to allow a major brand to expand in challenging regulatory environment.
Axis Research’s founding principal, Brenda Gianiny, is a nationally recognized expert in the field of public opinion research with two decades of experience honed at the highest levels of corporate America and Republican political campaigns. Using her background, experience, and degree in mathematics, Brenda has worked with a wide range of both political and corporate clients to help them achieve success.